Meet The Woman Who Tells Bedtime Stories To Adults To Put Them To Sleep paper is one from these Finance, Forex groups, written on our writer Erick Emerson during February 6, 2019, these chapter can search over those tags list adults, bedtime, meet, put, sleep, stories, tells, Woman. I'm pleasant to pleasant you plus providing those another paper in regard finance as well we always writting those post routine.
Putting millions of people to sleep every night has proven to be a lucrative venture.
Meditation and relaxation app Calm has raised $88 million in its second round of funding, valuing the startup at $1 billion, the company announced Wednesday.
The Series B round was led by TPG Growth, with investments from Insight Venture Partners, Ashton Kutcher’s Sound Ventures and Creative Artists Agency (CAA). The San Francisco-based company, started by Michael Acton Smith, has raised more than $115 million since it was founded in 2012. The company will use the funds to expand internationally, and produce more premium content.
The Calm app has garnered more than 40 million downloads, the company confirmed to MarketWatch, noting that there are several million active users who subscribe for free, and one million users who pay $69.99 a year to unlock additional stories and relaxation content on the app. The meditation app also found a niche in telling “Sleep Stories.”
British writer Phoebe Smith — a U.K.-based award-winning travel writer and author — was hired to do the job. Smith suffered from insomnia for years, ironically, until she started camping out for work, which entailed roughing it on mountain tops, in caves and even inside a glacier in Salzburg, Austria chronicled in her 2014 book “Extreme Sleeps.”
The founders of Calm admired her descriptive writing and sleep expertise, so now she uses her nature-inspired travel experiences — ranging from the base camp of Mount Everest to cruising around the Bay of Bengal — to write soothing and sensory tales for Calm to help insomniacs and stressed-out adults peacefully drift off.
‘When I was first asked to write them, I didn’t know whether to be flattered or insulted.’
“When I was first asked to write them, I didn’t know whether to be flattered or insulted,” Smith, 35, whose official title at Calm is “Sleep Storyteller-in-Residence,” told MarketWatch.
Telling bedtime stories is a change of pace from the thrilling travel stories she usually writes, however. When Smith is trying to lull people to fall asleep, she slows down her storytelling by focusing more on sensory details, she explained, using relaxing language.
“If you’re describing walking, people don’t just ‘walk’ — they can ‘saunter’ or ‘meander,’” Smith explained. “I’ll think of a word that says the thing, but in almost a longer way. You’re taking them [listeners] down a very descriptive road, so they almost think they’re there.” She also puts her most interesting bits of the story in the beginning, because she knows people typically don’t stay awake for the ending. Each story runs between 25 and 40 minutes long.
For example, “Blue Gold,” her most popular story on Calm, is read by the soft-spoken English comedian and actor Stephen Fry. It’s written in the second person so that listeners can picture themselves meandering lazily through the lavender fields of the sleepy villages of Provence in France. Smith begins by describing the aromas of lavender “instantly mellowing into a smooth and soothing scent” before going into a brief history of the aromatic plant known for its calming properties. The just under 25-minute story has been listened to 15 million times. And Smith adds that people have called her as “the JK Rowling of slow literature,” referring to the bestselling author of the “Harry Potter” franchise.
Smith describes the aromas of lavender ‘instantly mellowing into a smooth and soothing scent’ before going into a brief history of the aromatic plant known for its calming properties.
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